Urology San Antonio is the largest urology group in San Antonio, with eighteen physicians and six clinic locations. Their goals for the site were fairly straightforward: create a web presence that would show off their professionalism and status in the community, and hopefully ease the minds of clients about to undertake some pretty scary services. We used soft colors for a visually soothing effect, and created a Flash animation to quickly convey the size of the organization and scope of services offered (as well as add a dollop of "wow factor"). Most importantly, this site, which we update, is a clearinghouse for large amounts of information both about the clinics and urology in general; thus, extremly user-friendly organization was tantamount.

Travis County Medical Society is a component society of the Texas Medical Association, a statewide professional organization of licensed physicians. Their former website had no focus -- the homepage consisted of a grouping of 20 or so graphical buttons with no explanatory text -- and they came to us for a redesign that would direct visitors to the most relevant information.

We divided the homepage into sections emphasizing the content most utilized: physician search, Project Access, and News & Events. We then added drop-down menus so that all content could be easily and instantly found.

This site is maintained by the client using Contribute. When the site was completed, Stylefish provided a complete training session and user guide, teaching TCMS to use the simple software.

This state-of-the-art radiology imaging clinic had a website was difficult to navigate and busily designed; they came to us for a redesign that would better reflect their professionalism.

Since their primary audience was referring physicians, they asked that the site be clean and low-tech, with an easily understood navigation scheme. We used pull-down menus to allow pages to be easily accessible, and kept a white background and minimal graphics for a clean and simple appearance. Since we were also hired to redo their logo, we created a simple type treatment enclosed by blue circles meant to represent magnetic waves, as well as an MRI chamber. These circles were echoed in the shape of the photos, giving the site a custom appearance.

Stylefish developed on online application for Johns Hopkins Medicine. This internet learning portal is used by thousands of medical students at top universities across the country.

Lockhart Family Medicine is a small medical practice in Lockhart, Texas. They wanted a very simple, clean site that would look professional while still marking them as small-town family doctors.

Capital Pediatric Group is a professional association of physicians that has provided pediatric care since 1961. Because their primary audience is parents, they wanted a site that would appear "child friendly," while still allowing parents to find information -- particularly emergency contacts -- very quickly.

CPG's logo used bright colors and simple shapes to represent their clientele, so we continued that theme with a bright yellow and teal color scheme punctuated with fun, brightly colored circular buttons. Because CPG had a lot of information -- much of it difficult to group into categories -- we also included a pull-down menu for Quick Links, so that parents could easily find the information they're looking for. Furthermore, we included a "Help, my child is sick" box on the homepage, to further direct parents to emergency information.

It's impossible to overstate the grandeur of San Antonio's Majestic Theatre. Incredibly ornate, the theatre is a "fantasy villa" of balconies, balconies, tile roofs, columns and towers, all under a vaulted "sky" complete with subtle, floating clouds and blinking stars. While less ornate, the Charline McCombs Empire Theatre is equally lovely, completely restored to its original luster and reopened in 1998. Together, the two theatres host some of the biggest acts to come through San Antonio.

Arts Center Enterprises (ACE), Inc., which manages the two theatres, came to us for a redesign of the current Majestic & Empire website. They wanted a site that was easy to navigate and allowed them to update events themselves on a regular basis, as well as send out event notices to those signed up on their email list. Furthermore, they wanted it designed in a style that was "them," not a clean corporate site but a lush, textural design reflecting the grandeur of the two theatres.

To allow ACE to maintain their own events, we created a Content Management System (CMS) which enables the them to update calendars with no knowlede of html or special software. They can add events, designate special events as featured, add images and format text all through a special admin area accessed directly from their browser.

Because ACE understandably wanted photos of the two theatres displayed prominently on the home page, our design challenge was to allow the photos to be large enough to see the incredible detail, while keeping the design from becoming too busy. We accomplished this by separating the two photos with rich gold frames, which not only define the space but add an extra element of almost over-the-top grandeur. To add cohesion to the design, we added subtler gold bars along the sidebar and top of the page. Colors throughout the site are the bold, luxurious hues of the theatres themselves: rich blues, golds, oranges and burgandies.

The Fort is a multi-sports complex currently under construction in St. Paul. Because The Fort is a new venture, the initial phase of the website is aimed at a mixed audience: investors and others who can help move the project forward, and skateboarders, rollerbladers and others who will be the target audience of the complex, and may be interested in purchasing an early membership through the website.

Because the site is partially (and eventually will be entirely) aimed at teenagers, the design needed to be hip enough to attract them while remaining clean and corporate enough to retain the interest of investors.

One of the primary goals of the website is to generate buzz. We included an updateable scrolling news box on the homepage to allow the client to add daily updates about the development of the complex, thus keeping the public engaged and excited about the project. To help spread the word, we created a "tell a friend" system, where users can win a chance for a free membership with each friend they refer.  

To encourage potential investors to register with the site, we used PHP to provide a different site structure to those who had registered for a password and those who had not. For unregistered users, greyed-out links appear in the sidebar, hinting at the content available; once a password is applied for, these links become full-color and accessible.

To allow folks to purchase early memberships, as well as Fort hats and shirts, we included the Stylefish e-commerce system, Fish::Cart. This unique system is fully customizable to meet the exact needs of each client, and visually matches the look of the rest of the site.

Big Baby Records is an independent hip-hop label based in Austin, Texas. They needed a site that would convey the creativity and intensity of their artists. Because we envisioned a site with unique and dynamic user interaction, we felt it should be created entirely in Flash. We interfaced the News and Events sections with a MySQL database to allow the client to maintain that content in real time.

The attorneys at Pulman, Bresnahan & Pullen have over 100 years combined experience in litigation, mediation, and arbitration. They wanted a website to reflect this professionalism, yet look modern and cutting-edge enough to convey their technical expertise. We avoided the stodgy color schemes chosen by many law firms and instead chose a vibrant palette of cherry red, black and white. The layout is kept simple so as not to distract from the copious amounts of information they wished to convey, yet is uniquely their own.

Bury + Partners Engineering Solutions is a dynamic, diversified engineering and consulting firm whose experienced professionals thrive on crafting successful solutions for public and private projects. In redesigning their website, we wanted to emphasize what their tagline says best: "their people set them apart." To do this, we used photos of key staff members, set against faded, blurry backgrounds representing projects or areas of expertise. These photos were introduced in simple flash animations which could easily be updated in case of staff turnover.

Since Bury has created and consulted on some very impressive projects, we created a Project Database, which would allow designated Bury employees to easily add project thumbnails and descriptions as projects are completed. Each project is hooked into an advanced search, allowing users to cross-reference projects by location, industry and sector, as well as keywords.

Metro Magazine is a new Twin Cities magazine focusing on style, reviews, and around-town happenings for hip young urbanites. We created homepage and secondary page design templates, allowing them to add new content each month, and easily switch the look of their homepage to match their latest issue.

Stylefish created the homepage and secondary page templates for this magazine, allowing their staff to add their own content each month.

Paul Weyland's focus is on creative selling for the media sales professional - avoiding the cliches that are the pitfalls of many sales pitches. His seminars, and his professional persona, are focused on humor; his office features a hilarious custom-made painting of Godzilla chasing down a stagecoach. We felt that his website should also express this unconventionality. Created in pseudo-60's poster-art style, this site not only expresses Paul's unique perspective but also appeals specifically to his intended audience of radio professionals.

B&Y Yachts services a high-end clientele, and came to us for a site that would appeal to their clients' upscale tastes. In addition to the simple yet elegant interface, we programmed a yacht search feature.

This site, a sister site to the B&Y Yachts site listed above, also incorporates a yacht search feature.

Popnots is a ready-to-eat crunchy popcorn product for "those who crave the best part of the popcorn." The original manufacturer of the product, Foreman Foods, previously advertised with a template-style website and a plug-and-play e-commerce product; they came to us for a more professional appearance and an e-commerce system that could be more easily customized to meet their needs. Stylefish worked with Popnots to identify several areas of their online operations that were not as effiecient as they could be. Popnots staff previously spent an inordinate amount of time answering customers questions, writing gift notes by hand and manually maintaining their customer list. Stylefish developed a user-friendly new e-commerce system tailored to the exact needs of the client. We built an updateable, database-driven store finder solution, created a tool for the client to print gift cards on a laser printer, and tied together their VIP list, existing customers and new customers with an online database and a list server.

The River Rock Cafe, located in Fair Oaks, Texas, serves natural, homegrown gourmet food in a funky stone building replete with Texas style. The cafe is one part of a complex including a therapy center/spa and guest cottages, but retains its own identity.

Formerly a breakfast and lunch spot, the cafe recently added a full dinner menu. With money set aside for an ad campaign announcing the change, it seemed like a good time to upgrade their logo, a simple type treatment. In keeping with the natural, earthy feel of the food and location, we created a river image that takes the shape of a fork. The organic feel is complemented by the colors, rich brown and vibrant blue.

The site itself uses colors found throughout the cafe: a funky pea green (the tint of their color-washed stucco walls) and a complementary orange. This color scheme not only conveys the look and feel of the location, but made it easier to integrate the many photos on the site into a cohesive whole.

In addition to web and logo design, we also implemented a Smarty-based shopping cart (utilizing PayPal) for this client.

This website, for a Minneapolis marketing pro, uses antique scientific sketches for a tongue-in-cheek look at "what an egghead could do for your business." In addition to web design and a short animated intro, Stylefish created a content management system, allowing the client to update her portfolio without needing to know html.

Stylefish created a modern logo for this jeweler, as well as a stylish and easy-to-use website. We also implemented a Smarty-based shopping cart (using PayPal), allowing her to sell her creations online.

We created a content-managed property database for this Texas realtor, allowing him to update his content himself. The site's down-home Texan feel is inspired by the rural hill country properties he specializes in.

The mission of Minneapolis-based Ruesink Consulting Group is to "push the boundaries of analysis in the travel industry in order to identify new savings opportunities via agency, credit card, and expense data." We created a sleek, modern site that visually identifies their core clients.

Internationally, Handtmann is the largest producer of filling, portioning and linking equipment for the meat processing industry. Their American division, based in Chicago, came to us for a redesign that would organize their large amounts of technical information. We arranged each product in a tab system, allowing people to easily flip between facts, features, accessories and technical specs, without appearing to leave the page.

Seilevel is an Austin-based software development company specializing in high-end programming, project recovery and prototyping services. As they began a new sales cycle, they wanted to distinguish themselves from fly-by-night startups with a site that visually conveyed their stability and focus on integrity. While they wanted their site to look modern, they wished to avoid the "hip" and "quirky" image of others in their field. Stylefish therefore chose a color scheme of blue and grey, colors typically used for financial institutions and other solid brick-and-mortar orginazations. To make the color scheme more contemporary, our designer added subtle accents of neon green. Seilevel had a secondary concern that potential clients and employees wouldn't know how to pronounce their name -- we addressed this with a logo and design that connoted water, both through the wave-like shapes and the radial blur on the photographs.

Casa Lago Resort is a new hotel located on the shore of Lake Travis near Austin. They were looking for a website that visually expressed their identity as a "peaceful oasis," a place to unwind and do nothing, or enjoy such low-key activities as fishing, boating, or playing on the jungle gym. To accomplish this, our designer used soft greens in an undulating pattern that suggests softly rolling waves, evoking the waterfront status important to the character of the resort. Touches of hot pink, both in the design and in the selected photographs, add contrast and a sense of fun; this exuberant color choice also visually underlines that Casa Lago is a family-friendly resort.

Getemtagged.com is a nonprofit organization designed to encourage awareness of teens on the road. They needed both a logo and a web design that would be hip enough to appeal to teens without turning off their parents.

Case study to come.

Stylefish developed on online application for Johns Hopkins Medicine. This internet learning portal is used by thousands of medical students at top universities across the country.